On 23 March 2026, the General Directorate of Trade Promotion of the Ministry of Commerce held its monthly meeting for March 2026 at the ministry’s headquarters in Phnom Penh. The meeting was chaired by H.E. Tit Seychanly, Director-General of the General Directorate of Trade Promotion, with participation from deputy directors-general, department directors, and officials from its three departments.
Background
The meeting was convened to review work results for February 2026, identify follow-up directions for continued implementation, and share updates related to trade promotion activities in Cambodia and abroad.
According to the ministry, the meeting heard reports from three departments under the General Directorate of Trade Promotion: the Department of Trade Policy, the Department of Market Development, and the Department of Exhibition Affairs. These reports covered recent progress, challenges encountered, and proposed implementation mechanisms.
Key Decisions and Institutional Focus
The meeting discussed ongoing work and recent developments in several areas of trade promotion administration, including:
- preparation and monitoring of implementation of national policies;
- preparation of the second phase of the national policy on cassava;
- creation of a Cambodia certification mark;
- promotion of implementation of the national cashew policy;
- establishment of Cambodian private trade centers overseas;
- promotion of Cambodian products and export expansion; and
- organization of the 19th Khmer products and fruits and vegetables exhibition and related events in Siem Reap in late February 2026.
The Director-General thanked leadership and officials for their work and instructed staff to maintain high attention to duty performance, strengthen responsibility, and continue regular capacity building. The ministry stated that this direction was to align with roles and duties set out in the ministry’s new sub-decree.
Implications for Trade Promotion Administration
This meeting records the General Directorate of Trade Promotion’s current institutional priorities and operational agenda within the Ministry of Commerce. It indicates continued administrative focus on trade policy support, product promotion, export facilitation, exhibitions, and overseas trade promotion mechanisms.
The reference to work under the ministry’s new sub-decree is relevant for tracking changes in departmental responsibilities and institutional mandate within the Ministry of Commerce.
Official Source
Ministry of Commerce, post on the March 2026 monthly meeting of the General Directorate of Trade Promotion, published 24 March 2026.
